In an interview Lucy Allen, Director of Engagement of Dialect, a full service agency for games and technology audiences, tells how to identify and understand gaming customers better and to build and monitor data based sales funnels. While also sharing best practices in working with Amazon Attribution, the e-commerce behemoth’s sales program that is currently active in the US and UK and will be rolled out to the rest of Europe soon. As she makes clear how to close the loop by using data to inform onward communication and marketing. And thereby driving loyalty.
