The importance of digital experience in driving sales

By: Kelsey Crane (Fullstory) Stage 7 12:40 — 13:10


English session

With Global economic uncertainty slowing customer spending, the competition for their business grows and a bad digital experience can cost you sales and customers. It’s imperative that your teams have access to ‘human readable’ data that allows you to empathise with your customers to better understand what’s working, where they are getting frustrated and what features they want.

In this session you will learn how you can turn your data into actionable insights to improve your overall user experience and reach your company goals; whether you’re looking to increase conversion, improve retention or boost engagement.

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