The Next Generation of Loyalty

By: Colleen Benko (Triple (code d'azur & Wonderland agency group)) Stage 4 14:15 — 14:45


English session

Amid the rapidly evolving digital landscape, the concept of membership has evolved beyond transactional benefits and points. The new era of members seeks a deeper emotional connection with your brand. They seek community, a shared vision, a brand that anticipates their needs. Colleen explores the next generation of value-based loyalty and how you can establish long-lasting relationships with your community of brand advocates.

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