The Sound of Luxury

By: Kamel Ouadi (Bang & Olufsen) Stage 1 10:55 — 11:25


English session

Connecting the Past to the Present to the Future.

In this talk, building on his experiences at Louis Vuitton, L’Oréal, LVMH, Christie’s or Galeries Lafayette, Kamel Ouadi explores the way brands are connecting new audiences through new forms of interaction. Winning audiences from Gen Z to HNWI, Bang & Olufsen recently launched See Yourself in Sound, an award-winning campaign inviting music lovers to connect their Spotify playlist to generate a personal avatar while activating a Ferrari sponsorship at the time.

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