Unlocking efficient growth: Harrods’ journey to master first-party data

By: Cian Agnew (Wunder), Nathaniel Lloyd (Harrods) Stage 7 10:55 — 11:25

ENG

English session

Get ready to dive into the world of luxury retail like never before! In this session, we’ll unravel the challenges luxury brands face with first-party data and how Harrods cracked the code to efficient revenue growth via owned channels.

Nathaniel Lloyd (Harrods) and Cian Agnew (Wunderkind) will discuss how to seize the power of first-party databases to create unforgettable online shopping experiences and boost results from owned channels

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