‘User Friendly’ Design for the World to Come

By: Cliff Kuang (Google)


The term “user-friendly” is so common that it rolls off the tongue, yet few of us know the startling, inspiring, and sometimes terrifying story of how that concept was invented. Join Cliff Kuang, UX designer and author of User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, as he shares a story that takes us from the darkened cockpit of a bomber plane in World War II to the halls of a cruise ship whose sensors are meant to anticipate everything you want. In that transition, Kuang reveals lessons for design and business leaders who want to create end-to-end experiences in a changing world. 

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