Alvin Chan is senior brand design and marketing specialist with over 30 year’s experience working with Tier 1 global brands; delivering brand direction, integrated campaigns and brand experiences.
He has held senior creative positions in global brands and agencies such as Cheil Worldwide, Nike, G-Star Raw, TBWA as Global Executive Creative Director, responsible for the brand directions in design, retail and digital.
Alvin believes the only way to create real impact for brands is from within, and his agency Superlarge specializes in unleashing a brand’s potential across cultures and continents. Alvin is also the Dutch president of the elite design organization Alliance Graphique Internationale (a-g-i.org). He has also received international award recognition and was also jury member for various prestigious award shows.
How to be a part of the K-Wave
With the impact and hype of Korean brands and culture internationally, what drives that success and how did they fast track from a 3rd world to a 1st world economy within 30 years? Our presenter was the Global Executive Creative Director for Cheil Worldwide; responsible for Samsung’s digital platforms and global retail stores. He shares his experience living and working in Korea, and his thoughts and insights on this relentless culture of innovation. He also shed light on its limitations and how Western cultures could contribute to these gaps.