For more than a decade, Angela has worked at the paid (digital) advertising and media, working with leading brands and agencies. After years of experience within one of the biggest publishers in the Netherlands, she is now Head of Sales within Teads Netherlands. Angela has comprehensive knowledge on several topics, such as Attention Economy, where Teads together with partners does research on.
Attention predicts 3x more effectively than viewability
Forget viewability. Who wants to advertise successfully, bets on attention!
Attention predicts outcomes 3x better than viewability! But, the attention economy requires a different approach to online advertising. Angela is going to share the 4 drivers of attention and how attention can be measured and optimized for brands across every screen.