Social Media Manager Harman / JBL

About Antonina

Antonina Filonenko is a Social Media Manager and Roblox lead at HARMAN International, working with brands like JBL and Harman Kardon. Previously she worked as Social Media Manager for Uber and Hewlett Packard Enterprise. She works at the forefront of social media innovation, including virtual experiences, short form video and AR.

The Talk

How JBL connects communities through the power of sound in Roblox

In this session Antonina will take you on a journey through JBL Land, a virtual world within the videogame Roblox that places sound at its core. Designed as a vibrant and interactive space, JBL Land invites players to discover, produce, and celebrate their unique personal sound.

She will showcase how this innovative virtual environment allows users to play games, collect Soundbytes, and mix them together to create unique audio experiences. She will explain the creative vision behind JBL Land and how it fosters a sense of community and connection through the universal language of sound.

In this session, Antonina will delve into the strategic approach of integrating sound into a virtual world, and how a brand like JBL leverages this platform to engage with users in a dynamic and immersive way. Attendees will gain insights into the potential of virtual worlds for brand building and community engagement, and how sound can enhance the interactive experience.

This session is perfect for anyone interested in virtual environments, brand strategy, and the innovative use of sound in digital spaces. Don’t miss the opportunity to learn about the future of brand interaction in the metaverse from Antonina Filonenko.

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