About Ellen
Ellen Ritmeester is Vice President of Digital Marketing at Optimizely, where she leads global digital marketing initiatives focused on growth, customer engagement, and innovation in digital experience and AI-driven marketing. With more than two decades of experience spanning demand generation, global campaigns, product marketing, and marketing communications, she has built a reputation for translating emerging technologies into practical strategies that drive measurable business outcomes.
The Talk
You’re hired! Building your own team of AI teammates
It seems like every week new agents, models and inferences come online. Of all the promises we’d get to focus on the creative aspects of work, it seems we’re stuck in more meetings, have fewer resources and are spending less time doing what we love.
What if we pointed an LLM at a job we don’t want to do? Or what about a role that you don’t have the resources to hire? What if every digital team was filled to the brim with an expert team full of designers, developers, psychologists, and technologists you manage.
Imagine that or don’t and come to our master class to build (and hire) your very own virtual teammates. So you can focus on that fun project you’ve been putting off, you know the one.