Jochen
Koedijk

Chief Marketing Officer Expedia Group

About Jochen

Jochen Koedijk leidt marketingteams als Chief Marketing Officer van Expedia Group. Zijn vaardigheden variĆ«ren van reclame, creatieve en prestatiemarketing tot machine learning science en engineering. Hij werkt aan het inspireren, betrekken en maximaliseren van de waarde voor Expedia’s klanten. Voorheen was hij Senior Vice President of Marketing Channels & Technology van Expedia Group, waar hij leiding gaf aan een team dat groei en winstgevendheid aanstuurde via gerichte marketinginitiatieven. Voor Expedia was Jochen Chief Marketing Officer bij ADT en bekleedde hij functies bij Chewy.com, Amazon, Electronic Arts en eBay. Jochen behaalde een MBA en een masterdiploma in sociale wetenschappen aan de VU Amsterdam, Nederland.

The Talk

Innovation and insights from Expedia: creating a seamless traveler experience

How do you win customer loyalty when working with multiple brands on multiple tech platforms? Expedia Group faced that challenge, with siloed brands competing to win market share. The obvious solution was to simplify.

The company has undergone a transformation that involved moving all three brands onto one tech platform. Having unlocked these capabilities, Expedia Group is refocusing on the basics, rolling out new, innovative products that differentiate each brand and leveraging sophisticated marketing to show travelers the benefits of choosing its brands to get them where they want to go.

This session will cover a behind-the-scenes look at a tech and marketing transformation, how to engage with customers in new ways that matter to them, and the importance of innovating to keep up with ever-evolving consumer behaviors and trends.

Want to be the first to receive updates?

Sign up for the newsletter