Jochen
Koedijk

Chief Marketing Officer Expedia Group

About Jochen

Jochen Koedijk leads marketing teams as Expedia Group’s Chief Marketing Officer. His skills range from advertising, creative and performance marketing to machine learning science and engineering. He works to inspire, engage and maximize value for Expedia’s customers. Previously, he served as Expedia Group’s Senior Vice President of Marketing Channels & Technology, where he led a team that drove growth and profitability through targeted marketing initiatives. Prior to Expedia, Jochen served as the Chief Marketing Officer at ADT and has held roles at Chewy.com, Amazon, Electronic Arts, and eBay. Jochen received an MBA and a master’s degree in social sciences from VU (Vrije Universiteit) Amsterdam, The Netherlands. 

The Talk

Innovation and insights: creating a seamless traveller experience

Join this insightful session with Jochen Koedijk, Chief Marketing Officer at Expedia Group, as he explores the intricacies of winning customer loyalty in a multi-brand, multi-platform environment. Expedia Group faced the challenge of siloed brands competing for market share, and the solution was simplification and unification.

Jochen will provide a behind-the-scenes look at Expedia Group’s remarkable transformation. By gaining a deep understanding of traveler behaviors, the company has successfully shifted from managing a portfolio of individual brands to creating a cohesive family of brands. This strategic move has been supported by a comprehensive tech transformation, positioning Expedia Group to leverage sophisticated marketing techniques.

During this session, Jochen will share insights into how Expedia Group engages with customers in meaningful ways, highlighting the importance of innovation to stay ahead of ever-evolving consumer behaviors and trends. He will discuss the strategies used to showcase the benefits of choosing Expedia’s brands and how these efforts are driving customer loyalty and satisfaction.

This session is perfect for marketers, brand managers, and business leaders looking to understand the complexities of brand unification and customer engagement.

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