Kamel Ouadi is the Chief Marketing Officer at Bang & Olufsen. He is also the founder of NOWNESS, the leading Digital Luxury storytelling platform. Previously he was Chief Digital Officer at Louis Vuitton winning 48 awards in 49 months.
He has more than 20 years of experience working at the forefront of Marketing & Digital Transformation, customer centricity and innovation as an intrapreneur for luxury, fashion and beauty blue chips companies such as LVMH, L’Oréal Group, Christie’s or Galeries Lafayette, and also as an entrepreneur launching successful Luxury Tech start-ups.
The Sound of Luxury
Connecting the Past to the Present to the Future.
In this talk, building on his experiences at Louis Vuitton, L’Oréal, LVMH, Christie’s or Galeries Lafayette, Kamel Ouadi explores the way brands are connecting new audiences through new forms of interaction. Winning audiences from Gen Z to HNWI, Bang & Olufsen recently launched See Yourself in Sound, an award-winning campaign inviting music lovers to connect their Spotify playlist to generate a personal avatar while activating a Ferrari sponsorship at the time.