About Kelsey
Kelsey is a Sales Engineer at FullStory, with over 5 years experience working in the DXI (Digital Experience Intelligence) space. Kelsey works closely with businesses in eCommerce, Financial Services and Tech, to help improve the customer journey, resulting in brand loyalty, customer retention and increased revenue.
The Talk
The importance of digital experience in driving sales
With Global economic uncertainty slowing customer spending, the competition for their business grows and a bad digital experience can cost you sales and customers. It’s imperative that your teams have access to ‘human readable’ data that allows you to empathise with your customers to better understand what’s working, where they are getting frustrated and what features they want.
In this session you will learn how you can turn your data into actionable insights to improve your overall user experience and reach your company goals; whether you’re looking to increase conversion, improve retention or boost engagement.