About Mårten
For the past ten years, Mårten has focused on technical platforms that help companies create better customer experiences in the digital channels. As Senior Solutions Strategy Director at Optimizely, he divides his time developing new products and services with lecturing and holding workshops in digital marketing.
The Talk
How to build an AI-driven personalization playbook
Personalization has always been the promise. AI agents are how we finally deliver it. In this keynote, Mårten Bokedal reveals how AI agents are transforming personalization from a manual, rules-based effort into a self-improving system that scales with every interaction. Drawing from real-world examples and emerging trends, he’ll show how marketers and product teams can harness AI to build a new kind of personalization playbook—one built for relevance, speed, and scale.
Key takeaways include:
– Why personalization has stalled—and how AI agents unlock a new level of automation and performance
– How to structure your personalization flywheel: combining data, content, decisioning, and activation
– Use cases for contextual bandits, LLM-aware experiences, and agent-assisted optimization
– How traffic from ChatGPT and other AI interfaces changes discovery—and what that means for your web experience
This is personalization reimagined—not just powered by AI, but orchestrated by it.