Director of Product Strategy Optimizely

About Mårten

For the past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience.
As a Director of Product Strategy, he is guiding companies and marketing teams to help them become more customer-centric by focusing on content, data, experiments, and personalization.

The Talk

Benchmark study: Unlocking the power of experimentation

Amidst the dynamic landscapes of modern business, experimentation has evolved into a strategic and data-driven imperative for business leaders to make real-time decisions. But what makes an experiment successful?

Join this session and get insights from a fresh benchmark study of over 100 000 digital experiments in which you will learn how digital leaders drive higher conversion rates, foster customer loyalty, and increase campaigns’ effectiveness irrespective of future twists and turns.

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