Co-founder
Overluce
About Max
Max Behrens is the co-founder of Overluce, an award-winning creative & production studio that’s driven over 18 billion YouTube views for Red Bull, MrBeast, Disney, Nike, and many more leading creators & brands.
The Talk
How brands use YouTube to win attention
Brands win the battle for consumer attention by deploying YouTube as a strategic distribution channel rather than a traditional video hosting platform. Data-driven narrative structures, precise thumbnail optimization, and psychological framing dictate modern organic reach.
Max Behrens and Dimcha Aiwi (Overluce Studio) generated 18 billion views and 140 million dollars in direct revenue for enterprises including Red Bull, Nike, and Disney.