About Michael
Michael Krivicka co-founded his first viral marketing agency (thinkmodo) in 2011 where he conceptualized and directed many of his memorable viral video campaigns. In 2018, Michael founded his new agency, whoisthebaldguy, where he continues to create viral stunts with bigger and bolder ideas. His viral stunt for Netflix’s Wednesday became the number one most popular YouTube ad of 2023, winning a Grand Clio and a silver Cannes Lion.
The Talk
Go Viral. Repeat. How to crack the viral marketing code
If you want your marketing campaigns to go viral and you want to repeat this success, you have to learn to think ‘viral’.
In this session, Michael Krivicka will share his approach to ideation and production, outlining the crucial ingredients and recipe needed to create a viral marketing hit.
No influencers. No paid media. Only concepts with a viral DNA.