As e-commerce & cx delivery lead at Digitalum, Niels is involved with strategic platform implementations for (global) customers, helping them to transform into data-driven powerhouses.
Through his background as e-commerce developer and project lead, Niels understands the complexity of enhancing clients’ cx & e-commerce platforms both on a technical and organisational level. Knowledgeable in data related topics such as personalisation, data governance, MDM, GDPR and AI.
A recipe for data driven e-commerce
In today’s data-driven landscape, where information is the new currency, the path to e-commerce success hinges on embracing a truly data-centric approach.
Drawing from extensive experience working with a diverse range of B2B and B2C organisations such as Atlas Copco, Hubo, IG Group and G-Star RAW, Niels will guide you through the essential components required to establish and elevate your data-driven e-commerce enterprise.
Starting from the very bedrock, Niels will shed light on critical pitfalls to avoid, and equip you with actionable strategies that can seamlessly integrate into your daily operations.