How do you win customer loyalty when working with multiple brands on multiple tech platforms? Expedia Group faced that challenge, with siloed brands competing to win market share. The obvious solution was to simplify.
The company has undergone a transformation that involved moving all three brands onto one tech platform. Having unlocked these capabilities, Expedia Group is refocusing on the basics, rolling out new, innovative products that differentiate each brand and leveraging sophisticated marketing to show travelers the benefits of choosing its brands to get them where they want to go.
This session will cover a behind-the-scenes look at a tech and marketing transformation, how to engage with customers in new ways that matter to them, and the importance of innovating to keep up with ever-evolving consumer behaviors and trends.