Magnum’s evolution in marketing and brand engagement

By: Tugce Aksoy (Magnum Icecream Unilever)

EN

English session

In this session Tugce Aksoy will dive into Magnum’s remarkable evolution in marketing and brand engagement. Curious to learn how Magnum captivates audiences worldwide? Tugce will provide an insider’s look at the innovative strategies behind Magnum’s award-winning campaigns.

During this session, Tugce will share the secrets to Magnum’s global success, exploring the brand’s journey from traditional marketing to cutting-edge engagement techniques. She will highlight key campaigns that have resonated with diverse audiences, showcasing how Magnum leverages creativity, storytelling, and digital platforms to build a powerful and enduring brand presence.

Attendees will gain valuable insights into the core principles of Magnum’s marketing approach, including how they maintain brand consistency while adapting to different cultural contexts. This session is perfect for marketers, brand managers, and anyone interested in the dynamics of successful brand engagement.

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